Go-to-Market Strategy

WHAT?

The gateway for the transition from Web2 to Web3 with various products/services

• The ASDIR loyalty point accumulation mechanism

• A platform that facilitates connecting businesses with target customers

• Digitalization of assets

• A digital asset trading marketplace platform

• Entertainment products for everyone

• Digital social sharing platform

WHO?

Primary Target Market:

• Investor: Favorable investment opportunities for anyone.

• Creator: Utilize your creativity limitlessly.

• Newcomers to Web3: An accessible platform for entry.

• Traditional Business/Brands: To expand the business field, convert data and users from traditional to digital environments, or the ability to access target customers through the benefits of Web3.

• Trader: Infinite Marketplace earning opportunities and earning activities in the ecosystem.

• Celebrities/Influencers: Desire to expand the ability to reach and various forms of positive interaction with the fan community.

• Community owner/mlm leader: The need to expand the community through learn-to-earn activities and a point accumulation program.

Customer Audience:

• Millennials, aged 24-50.

• Gender distribution: Male 70%, Female 30%.

Region:

• ASEAN, Korea, China, Turkey, Brazil, India.

HOW?

Early Airdrop and Activities to Encourage Community Engagement: Implementing a reward mechanism that accumulates points for users who engage in positive interactions on the platform, including investment activities and playing games to receive direct rewards.

Press Releases & Partnerships: Collaborating with top-tier news portals and establishing strategic partnerships with entities such as Fantom, Arbitrum, Polygon to enhance visibility and credibility. This also includes integration, collaboration, and cross-marketing efforts with traditional businesses or brands.

Community Building & AMAs (Ask Me Anything): Boosting user engagement and brand reputation through various platforms like X (possibly a placeholder for a specific platform), Telegram, and Discord. This includes hosting AMAs, giveaways, competitions, and other interactive events.

Guerrilla Marketing: Leveraging viral content, social media, crypto forums, and Twitter personalities to create a memorable and impactful brand presence.

KOLs (Key Opinion Leaders) & Influencers: Engaging with influencers and opinion leaders within the crypto space to drive platform adoption and gather valuable feedback.

Multi-Platform Advertising & SEO: Targeting potential users through ads on Google, Facebook, Twitter, Instagram, and Coinzilla, with a focus on SEO (Search Engine Optimization) and backlink building to enhance organic traffic and sustain long-term growth.